Ah; stretch o vision. Perhaps an explanation of what is going on might help some.
For many years, analog TV stations have broadcast in 4:3 aspect ratio. This was the perfect ratio for “square” tube TV's.
Fast forward. Along comes widescreen LCD, Plasma, and LED televisions. WOW The ability to watch a film in 16:9 aspect ratio, as it was originally filmed, and shown in the theaters across the country! But there's a problem. Even at that time, most broadcasters put out 4:3 Aspect ratio. How to show this on a widescreen TV? Well, the broadcasters continue to broadcast to the masses (MOST TV's were still square tubers…..so they broadcast for the majority – 4:3 aspect ratio). So, this shows up on a widescreen TV as a square picture with two black (or grey, or blue) vertical “pillars” on the tv, one on each side of the picture. This view is known as “Pillar Box”. Basically, without stretching out and distorting the 4:3 aspect ratio broadcast picture, one gets “pillar box” view, and unused “real estate” on the TV.
Next, comes HD broadcast. Now this technology confuses people. Primarily because of misleading advertising by the pay tv providers (CATV, Satellite providers). You see, initially…….most HD channels were simply std. definition pictures in 4:3 aspect ratio UPCONVERTED to HD, then broadcast. Some stations saw fit to “fill” the pillar boxes in with their station id / logo info (like CNN does to this day) others chose not to do that. Still others simply upconverted 4:3 aspect ratio pics, placed black pillar bars INTO THE UPCONVERTED PIC, and converted the 4:3 std pic into a 16:9. Here is where the people were confused and upset……Joe consumer finally gets on the bandwagon. He goes to Best Buy, purchases a 2500 dollar LCD TV, comes home, hooks it up to his new HD service provider, and sees PILLAR BARS!!!! Now Joe consumer is upset. He just paid 2500 bucks for a HD TV, and sees unused real estate on his set……..and cannot fix it without zooming on his tv and cropping picture.
Ok, now for today…….very soon the digital transition will be completed. No more analog transmissions for TV signals. I believe that the market penetration of widescreen tv's will push the broadcasters over the edge……..and as they transition to digital signal, they will also transition to 16:9 format broadcast as their standard. Then the real estate will be fully utilized by our widescreen tv's. BUT……..the problem and frustration of pillar bars and distortion will move – to letterbox on the square tv customer's set. The complaining will then be by the folks who have the tube tv's and haven't transitioned to widescreens in their homes. There is no winning for the broadcasters………..